Focusi

About the project

Focusi is an online shopping application for colored and prescription contact lenses and eye beauty products in the Middle East. The project combines web, mobile, branding, and design for an English- and Arabic-language shopping experience.

The original application includes product discovery by brand, color, replacement period, popularity, price, and new arrivals. Product details and enlarged images help shoppers explore the available selection.

Other features include wish lists, account settings, educational videos, and payment options such as KNET, Visa, Mastercard, and cash on delivery. Customer support and an in-app contact section help shoppers ask questions and share feedback.